A Booming Business
SnackNation (now Caroo) is a B2B company that specializes in delivering workplace snacks that are as healthy as they are delicious, with over 5,000 snacks from over 1,500 premium brands. In addition, SnackNation’s prices are up to 40% less than retail, making it a boon for stocking healthy alternatives in break rooms and conference rooms across the country.
A Growing Problem
As SnackNation grew its client base, their 200 employees began to spend longer than was necessary in Salesforce. Specifically, they were seeing a steady increase in puzzling error messages, causing lags whenever they were trying to transfer or work within their Salesforce records.
SnackNation’s IT Product Manager was already familiar with Cloud Pathfinder Consulting (CPC’s) leadership because of their strong presence in Salesforce’s ecosystem. After seeing their recent speech at Dreamforce about Vetforce (Salesforce Military), Salesforce Best Practices and Lightning, he reached out to CPC.
CPC was not only tasked with making everything run smoothly again, but also uncover some larger mysteries with SnackNation’s use of Salesforce:
- Why were they having problems during mass reassigns of records when employees would transition out?
- Why are there so many error messages?
- Why is the system so slow?
Finding Answers
In the early stages of every CPC partnership, a custom scope of work is created, including a budget and hour estimation for every line item. This approach ensures transparency at every step in the process, and CPC began with this process.
One of SnackNation’s main pain points were an avalanche of error messages that prevented completion of work within Salesforce. This was brought on by their Salesforce platform having multiple accidental administrators and other outside consulting agencies that made things incredibly inefficient. And when employees transitioned out, records were displaced and were unable to be accessed because of the process builders and workflows that hindered them. This caused errors to populate all the more.
How CPC Helped
CPC set out to streamline and consolidate SnackNation’s automations within their process builders and workflows. Because various workflows and process builders were scattered throughout the Salesforce platform, they were all firing individually in an unordered, unstructured series.
Big Wins
The results were incredible. Everyone on the SnackNation team who created records—sales, marketing, customer service, and more—experienced the benefits first-hand:
- 66% faster create contact record import time
- 64% faster for create account records
- 10x faster load time for opportunities
- Processing times were lowered
- Process was less buggy and more efficient
- Reduction in errors
Through their dedicated work and vast Salesforce knowledge, CPC brought SnackNation to a whole new level of productivity. SnackNation saw an overall increase in employee efficiency, an elevation of performance by nearly 70%, and improved data integrity.
Stakeholders were happy, employees worked with greater ease and fewer errors, and the company could once again rely on the reports produced by their system. In this kind of partnership, everyone wins.
