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About Cloud Pathfinder Consulting


Founded in 2017 by military veteran and entrepreneur Jesse Grothaus, Cloud Pathfinder Consulting LLC is an elite group of Salesforce consultants on a mission to help businesses achieve success with the power of Salesforce. Among the firm's achievements, Cloud Pathfinder Consulting is a proud recipient of the Salesforce Ventures Impact Fund, an arm of the Salesforce Ventures Portfolio that invests in innovative companies and founders that have measurable social or environmental impact and are core to the Salesforce ecosystem. Grothaus has gone on to earn the coveted Golden Hoodie, a symbol of Salesforce Trailblazers who are both doing well and doing good in their careers, companies, and communities, and was name the Dreamforce 2018 Veteran Entrepreneur of the Year.

Why the Name "Cloud Pathfinder"?

Cloud is for cloud computing, which is how the Salesforce product is delivered, and is a common theme in the Salesforce ecosystem. What makes the firm truly unique is the Pathfinder moniker, which refers to a member of a specialized group of military soldiers. This elite force of Pathfinders goes into combat, prior to the main assault, with visual and electronic signaling devices to guide aircraft to the drop zone and gliders to their landing zones, much like how our elite team of Salesforce consultants guide Sales teams to exceed their revenue targets. To learn more about Cloud Pathfinder, Jesse Grothaus and his inspiring journey from military veteran to Salesforce entrepreneur, we invite you to watch the short video below.

Our Team


Army veteran turned Salesforce architect. Coast Guard commander turned master project manager. Seasoned account executives with top notch tech experience. MBAs with global expertise. Solutions consultants renowned for being among the most innovative in their field. Entrepreneurs with nationally recognized Salesforce talent. What do all of these have in common? They are a few examples of the skilled Cloud Pathfinder Consulting team. Many of the Cloud Pathfinder team members have military experience and their ability to exhibit resilience, hunt solutions to complex problems, and pivot on demand are second only to their Salesforce knowledge. Between their technical skills and business acumen, the Cloud Pathfinder team excels at helping clients design and implement the right system for your unique business needs, on time and within budget.

Our Values


Growth: Lighting the Path to Mutual Prosperity

At Cloud Pathfinder Consulting, growth stands at the heart of our journey—illuminating the path not just for our own expansion, but for the personal and professional advancement of our clients and team members. Like torchbearers leading the way through uncharted territories, we are committed to fostering an environment where everyone can thrive, scale new heights, and achieve their fullest potential. Our growth is intertwined with the success of our clients, driving us to explore new horizons, embrace challenges, and continuously evolve, ensuring that together, we forge ahead towards a future of limitless possibilities.

Solutions: Crafting Beacons of Innovation

In the spirit of pathfinding, we recognize the power of solutions that not only address the present challenges but also anticipate the needs of tomorrow. Our approach to crafting solutions is akin to lighting beacons along the path—guiding our clients through the complexities of the Salesforce ecosystem with clarity, precision, and foresight. Each solution is a testament to our commitment to innovation, tailor-made to illuminate the path forward, empowering our clients with the tools and strategies to navigate their journey with confidence and success.

Proactive: Anticipating the Journey Ahead

True to the essence of torch-bearing, our proactive approach ensures that we are always a step ahead, anticipating the bends and forks in the path before they come into view. We believe in the power of foresight and preparation, enabling us to illuminate potential obstacles and opportunities alike, ensuring that our clients and team are well-equipped to face the future. By staying proactive, we keep the flame of progress alive, burning brightly to dispel the shadows of uncertainty and pave the way for a journey filled with achievement and growth.

Guidance: Navigating with Expertise and Insight

Guidance is the compass by which we navigate, offering a steady hand and the wisdom of experience to lead the way. As pathfinders, we are committed to guiding our clients through the Salesforce landscape with expertise, dedication, and a deep understanding of their unique challenges and aspirations. Our role as guides is not just to lead but to empower—enabling our clients to become confident navigators of their own paths, with the knowledge and support they need to reach their destinations. Through our guidance, we light the path forward, ensuring a journey marked by success, growth, and transformation.

These values, rooted in the spirit of torch-bearing and pathfinding, define our identity and mission at Cloud Pathfinder Consulting. They encapsulate our commitment to leading the way in the Salesforce ecosystem, ensuring that together, we all move forward, upward, and beyond.

Our Commitment


Cloud Pathfinder Consulting is a proud member of Pledge 1%

Pledge 1% is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, Rally, Salesforce and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world. By pledging 1% of its employee time, Cloud Pathfinder Consulting is demonstrating its commitment to philanthropic leadership. 



" Companies can do more than just make money, they can serve others." - Marc Benioff, Chairman & CEO, Salesforce

Get in touch with Cloud Pathfinder today

Contact us if you are ready to meet with our team to determine how to:

  • Increase lead conversion
  • Enhance opportunity win rates
  • Boost sales team productivity
  • Improve forecast accuracy
  • Raise overall revenue